The 3Ts Initiative:

Tune In ~ Talk More ~ Take Turns

Did you know…

Playtime, mealtime, bath time… any time you use the 3Ts… every word you say builds your child’s brain and shapes their future!  Research shows that children do better in school when their parents talk and interact with them from birth.

That’s why, in partnership with PNC’s Grow Up Great Program and the TMW Center for Early Learning and Public Health, we launched the Any Time is 3Ts Time campaign.  Make the most of the time you’re spending with your child by using the 3Ts.

To learn more, sign up at  It’s free!   
(Disponible en español:

What are the 3Ts?

Tune In – Be in the moment with your child.
Talk More – Use a wide variety of words.
Take Turns – Engage your child in conversation.

This online resource shares easy-to-remember strategies and features videos of parents using the 3Ts in everyday situations.  Even if you have just a few minutes, it can give you new and helpful tips and tools.

Sign up for the 3Ts Digital Tool at, and share with us, through social media, how you’re using the 3Ts with your children! Share with us on Facebook at Early Learning Coalition of St. Lucie County or twitter at early_lucie to win prizes!

Created by the TMW Center for Early Learning + Public Health at the University of Chicago, the campaign is designed to empower parents with knowledge and skills to foster the early cognitive and socio-emotional development of their infants and toddlers.

“Any Time is 3Ts Time” is supported by the PNC Foundation in collaboration with PNC Grow Up Great®, a bilingual $500 million, multi-year initiative to help prepare children from birth to age 5 for success in school and life. Research shows that the more adults talk and interact with kids right from the start, the stronger kids’ brains grow. 

Additional Resources:

Anytime is 3Ts Time Flyer (PDF)
Anytime is 3Ts Time Flyer (JPG)

Anytime Flyer Partner (PDF)
Anytime Flyer Partner pg 1 (PNG)
Anytime Flyer Partner pg 2 (PNG)

Behavior Stoplight (PNG)

Book Sharing Flyer pg 1 (PNG)
Book Sharing Flyer pg 2 (PNG)



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